5 Advantages of Digital Marketing over Traditional Marketing

1. Cost-Effectiveness Digital marketing is usually a less expensive approach to marketing than TV, radio, or print media ads. It is possible to launch advertising campaigns in Google Ads, or on social networks with low budgets, and still see a high return on investment.

2. Precise Targeting Digital marketing can be used to target age, gender, interests, location and even behaviors. This means your message is delivered to the right audience which increases the chances of converting them and making your money back.

3. Measurable Results Using such metrics as Google Analytics, Facebook Insights or email marketing for any particular campaign, certainly can be done in real-time. Measures in the form of click through rates, conversion rates and customer interaction inform the process in an effort to produce better results.

4. More Client, Customer and Viewer Participation Digital marketing allows organizations to communicate not only through sales promotion but also use social media, emails, and live chats to interact with the customers. Comments, shares and likes are some of the aspects which helps in brand awareness.

5. Global Reach and Scalability Another advantage of a digital campaign is that the information is accessed on the Internet in an instant thereby crossing geographical barriers. There are not huge extra costs to which you have to adjust when expanding campaigns to new locations or demographics.