Cost-Effective AdvertisingDigital marketing provides affordable alternatives like social media, email marketing, and SEO, enabling SMEs to compete with larger businesses without a hefty budget. Improved Customer EngagementPlatforms like Facebook, Instagram, and LinkedIn allow SMEs to interact with customers directly, build relationships, and foster brand loyalty through comments, messages, and personalized campaigns. Wider Reach and Targeted…

1. Cost-Effectiveness Digital marketing is usually a less expensive approach to marketing than TV, radio, or print media ads. It is possible to launch advertising campaigns in Google Ads, or on social networks with low budgets, and still see a high return on investment. 2. Precise Targeting Digital marketing can be used to target age,…